Currently in Dubai · Available to join immediately

Hi, I'm Akhil Anilkumar

Digital Marketing Specialist in Dubai

From strategy to optimisation, I build Meta Ads, Google Ads and SEO campaigns that turn clicks into customers, guided by data and sharpened with AI-assisted creative.

3.39xROAS · Meta Ads

WinnerBrand Expo · Best Presenter

Meta Ads ManagerGoogle AdsGA4Google Search ConsoleRank MathWordPressElementorMeta Ad LibraryCanvaCapCutChatGPTClaudeSemrushHubSpotMeta Ads ManagerGoogle AdsGA4Google Search ConsoleRank MathWordPressElementorMeta Ad LibraryCanvaCapCutChatGPTClaudeSemrushHubSpot

ROAS on a Meta sales campaign

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Click-through rate on Google Search

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Messaging conversations generated

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Landing page views, 4 countries

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About me

Data-driven marketer. Creative storyteller.

I trained in digital marketing in Kerala, India, and gained hands-on agency experience there running live campaigns for e-commerce, fashion and edtech brands. I’m now in Dubai, looking for my first digital marketing role in the UAE.

I start with the numbers: past campaign data, audiences and funnel gaps. Then I build the strategy, creatives and copy to close those gaps. With a background in mathematics and data analytics, I’m comfortable in Ads Manager, GA4 and spreadsheets, and I use AI tools every day to research faster, write sharper copy and ship creatives quicker.

What I do

Digital marketing expertise

Meta Ads

Full-funnel campaigns, audience targeting and retargeting, creative testing and ROAS-focused optimisation.

Google Ads

Search campaigns built around high-intent keywords, with conversion tracking and tight CPA control.

Search Engine Optimisation

Keyword research, on-page and technical fixes, link building, schema markup and Google Business Profile.

Social Media & Content

Content strategy and calendars, Reels and short-form video, ad scripts, posters and carousel creatives.

Analytics & Reporting

GA4, Search Console and ad-platform reporting that turns campaign data into clear next actions.

AI-Powered Marketing

ChatGPT, Claude and AI image and video tools to speed up research, copywriting and creative production.

Selected results

Campaigns that moved the numbers

Real campaigns I planned and ran for agency clients, and the numbers they delivered.

E-commerce · Meta Ads

Kids' wear sales campaign

Analysed a year of past Meta Ads data to plan a bottom-of-funnel sales campaign targeting parents aged 25–44 across 4 Indian states.

3.39xROAS

119Add-to-carts

18Checkouts started

International · Meta Ads

Traffic campaign: US, UK, Canada & France

Planned and ran a cross-border traffic campaign that drove qualified visitors to the landing page and into WhatsApp sales conversations.

1,905Landing page views

9.29%Link CTR

₹80K+Sales reported by client

Edtech · Google Ads

High-intent Search campaign

Built a live Google Search campaign around high-intent course keywords with conversion tracking from day one.

9.86%CTR

6.97%Conversion rate

59Conversions from 847 clicks

Fashion · Meta Ads

Creative testing for a bags brand

Ran 2 CBO campaigns (retargeting and Advantage+) testing carousel against video creatives to find the cheapest path to a conversation.

1,074Messaging conversations

80%Lower cost per conversation

2CBO campaigns

Edtech · SEO

Authority building and content

Grew domain authority with a structured link-building plan and published an SEO blog optimised with Rank Math and Article schema.

38Quality backlinks

1SEO blog with schema

GA4and Search Console tracking

Award

Brand Expo Winner & Best Presenter

For EneriX Smart Energy Hub, a conceptual smart-home energy brand created for the Dotin Brand Expo (not a commercial company), I coordinated a 12-member team to build the brand from scratch: brand identity, marketing strategy, pricing and the final investor-style pitch. I presented it on stage to industry experts and founders.

#1of 9 brands at institute level

#1Inter-Branch Final: 6 teams, 4 branches across Kerala

12team members coordinated

On LinkedIn

I write about marketing, not just run it

I regularly share breakdowns of advertising, brand strategy and consumer behaviour on LinkedIn. My two best posts reached 39,000+ impressions, with over 95% of views coming from outside my own network.

Akhil Anilkumar LinkedIn banner: Curious by nature, built to create

Akhil Anilkumar

Digital Marketer | Meta Ads · Google Ads · Social Media Marketing | Looking for Opportunities in Dubai

Dubai, United Arab Emirates

600+ followers · 500+ connections

Open to work · Dubai · On-site roles

#Advertising#BrandStrategy#ConsumerPsychology#DOOH

View LinkedIn profile

Akhil AnilkumarPost · OOH, DOOH & Programmatic DOOH

I used to think digital billboards were just expensive TV screens on the road. Then I learned the difference between OOH, DOOH, and Programmatic DOOH. …see more

OOH vs DOOH vs Programmatic DOOH infographic from Akhil Anilkumar LinkedIn post

33,642Impressions

261Reactions

24 reposts · 30 savesRead on LinkedIn →

Akhil AnilkumarPost · Zomato's billboard strategy

Last week I was looking at a few Zomato billboards, and one thing stood out. Most billboards try to explain a product. …see more

Zomato billboard from Akhil Anilkumar LinkedIn post on OOH advertising

5,752Impressions

120Reactions

95% reach outside my networkRead on LinkedIn →

Figures from LinkedIn post analytics, checked 10 November 2026.

Background

Experience, education & certifications

Experience

Digital Marketing Intern

Dotcom Creatives, Thrissur · Feb – Nov 2026

Planned, launched and optimised live Meta Ads and Google Ads campaigns for e-commerce, fashion and edtech clients.
Built full-funnel (TOFU/MOFU/BOFU) strategies from past campaign data.
Ran SEO link building and published Rank Math-optimised blogs on WordPress.
Researched competitor ads, wrote ad scripts, built content calendars and designed posters and carousels.
Supported ad and testimonial video shoots.

Education

Advanced Diploma in Digital Marketing

Dotin Digital Academy, Thrissur · 2026

Big Data Analytics & Data Science

Luminar Technolab, Kochi · 2023 – 2024

BSc Mathematics (coursework completed)

University of Calicut · 2020 – 2023

Certifications

AI-Powered Performance Ads

Google Skillshop · 2026

SEO · Social Media Marketing

HubSpot Academy · 2026

SEO Essentials · Social Media Marketing

Semrush Academy · 2026

Marketing Strategy

LinkedIn Learning · 2026

Core skills

Meta AdsGoogle AdsFull-funnel strategyAudience targetingRetargetingCreative testingConversion trackingROAS & CPA analysisSEOLink buildingSchema markupGoogle Business ProfileContent strategyReels & short-form videoAd copywritingGA4AI tools

Languages

EnglishMalayalam

Contact

Let's grow your brand together

Hiring a digital marketing specialist in Dubai or the UAE? I’m available to join immediately. Send me a message and I’ll reply within 24 hours.